Welcome to the Custom Point of Purchase Program for American Express

The Custom Point-of-Purchase (POP) program offers merchants the distinct opportunity to feature their logo on American Express point-of-purchase materials. Since 1997, the Custom POP program has secured POP placement at clean stores, disparity merchants and merchants with no POP at the point of sale by integrating their merchant logos into our POP creative. Through the Custom POP program, Client Managers can order and customize decals and tip trays at certain times of the year at absolutely no cost to the establishment.